FMP - A Commercial Summary & Christiane Monarchi - Guest Lecture

Christiane's guest lecture, was not only timely, but gave me much to think about in relation to both ideas on publications that I have already completed as well as those coming up. The general commercial side is all too familiar to me and I am pretty well versed in approaching clients, following up and creating work for myself. Commercialising work in the art field is of course newer, but so far, I am finding approaching mentors and contacts relatively easy.  What is more difficult has been creating good artistic statements, that are consistent for my work. Entering competitions has helped a lot with this. 

Here are some of my thoughts and a summary of where I am with developing my commercial links and publications for my FMP:

Framing & Pricing Images: my images going out to Rome for the International Art Expo, and I spent a lot of time working out how to price these images, including time to create, printing framing, transport costs, non reflective glass etc.,  In the end I priced for individual images and for a set of three. If I sell all three this will leave me with a small profit, after costs.  I need to set up efficient routes to market including a shop on my own website. I have separately sold two images, Interoception, 'The 8th Sense' and Oxygen Ib, both from my mapping project, so I am delighted that this created revenues for the Rome Art Expo, as I am keen to exhibit at both art and scientific venues for the differing feedback I might get.  

Crawford Y. 2019. Mapping 1, Interoception, Tiled. 30x30ins semi-gloss giclee print, with anti-reflective glass

Crawford Y. 2019. Mapping 1, Interoception, The 8th Sense. 30x30ins semi-gloss giclee print, with anti-reflec

Crawford Y. 2019. Mapping 1, Interoception, Three Ways.  30x30ins semi-gloss giclee print, with anti-reflec

Artist Statements: I have developed a summary of the project 100 words, as well as a longer version 250 words, one for specific work like on 'interoception' as part of the whole portfolio, which I did for Rome, like this….

One aspect of my investigation looks at neurological interoception in M.E sufferers. ‘Interoception’ is considered to be the 8th sense, a link between bodily sensation and emotional reactions. In recent decades the idea of how the body processes emotions and bodily sensations has created the idea of the experienced phenomenologically lived body as the basis of consciousness. Limited computational and cognitive theories suggest that the study of interoception remains ‘enactive’.
In M.E sufferers when they become sick, the bodies ‘Sick Response’ is not temporary for the short period we are ill but remains heightened, causing brain fog and delayed cognition. I explore ‘interoception’ by photographing brain scans of an M.E Sufferer and their brain responses when suffering post exertional malaise following a short period of exercise. I create imagery using digital and analogue photography to represent both the documented bodily and abstract emotional sensations experienced.  

Biographies: I have worked on this on my 'About Page' on my website and have spent some time building and simplifying my overall website too. I agree with Christiane that its not worth wasting too much time on this, but it needs to be clear and reflective of your work and if you cannot afford a professional at this stage, it is still important to do. One of the points I have had some difficulty with is linking my scientific biography to my artistic one. It has also been helpful to create these for Expo's such as Premio Contemporary Art Expo, Rome. 

Creation of a handmade book and how to edition: Her comments around pricing, pricing for the first sales as well as the last sales made a lot of sense. I am in the middle of creating a small set of hand-made books and initially was going to create 30, but printing onto fine art paper and size I had chosen meant this would be too expensive for me to do. Although I could create these on demand, which I might do, I am also looking at cheaper paper options.  I can judge interest both at the Rome Expo and at the Artist talk. I have also set a price for the sales of the first three books, and now will consider increasing for the final three. 

Business Cards : I stylised my own work onto the business cards and these were really well accepted at IIMEC Conference where I exhibited in collaboration with the Quadram Institute. 

Portfolio Reviews:  I did four portfolio reviews at Offspring Photomonitor written up here. This was extremely helpful, not only for the reviews but for the contact with other photographers, one of whom, I will be attending a further book binding course post MA. One of the reviewers Francesca Seravalle has offered to help me with creating and publishing a book in a fuller form to the one I am making for the FMP, and post MA. This book focusing on scientific content only.

Competitions: I have entered a few competitions over the last few months:

  • In the last Module, Sustainable Prospects, I submitted images to LensCulture, for the review as much as anything else. The review can be found here. This was extremely useful at the time for me in both contextualising my work and just entering competitions. 
  •  I have been more successful in the last few months with my image Mapping 1: 'Cognition' for the On online competition Lenscratch (based in Santa Fe) and my image was exhibited as part of the 'In Conversation' competition. May 2019. 
  • I have entered the Lenscratch Student Prize too. I had to submit 10 images plus a short project description. All images submitted were  from this FMP. It offers numerous prizes but most importantly for me it offers a years mentoring, with Aline Smithson herself, which I felt will be really useful post MA, helping to keep on track with my plan to continue to the Mapping Series going forward. Results arrived early August and I’ve not been successful but Aileen has asked for feedback on what new photographers might be looking for in terms of support from LenScratch
  • I entered the Scientific Photographer of the Year 2019. RPS.  with three images, one from each of my case studies for my final project, Deadline  31st July 2019. Aug 5th I hear that I am shortlisted and Oxygen Ib will be exhibited at the Science Museum 07 Oct 2019- 05 Jan 2020 . This is fabulous news with and for a well recognised award.
  • I entered the Source Magazine as part of a peer group online exhibition. July 29th Deadline, so unlikely we will hear before I submit my final assignments.

Crawford Y. 2019. Mapping 1, Cognition1, Lenscratch Winner

Crawford Y. 2019. Mapping 1:Oxygen Ib, RPS Scientist of the Year Entry1

Crawford Y. 2019. Mapping 1, Bacteriophages IIIa RPS Scientist of the Year Entry2

Crawford Y. 2019. Mapping 1, Interoception, Reflection.  RPS Scientist of the Year Entry3

Building a Network. I am definitely building a small network, most importantly including, Francesca Seravalle UK and Italy for book creation, Tim Clark from a Thousand Words for book publication and essay, Aline Smithson LA for mentoring. Exhibiting in Rome is all helping me develop contacts and the scientific contacts I will continue to build through connections at the IIMEC14 conference/Exhibition. I have already been asked for images for the Open Medicine Foundation® (OMF), Linda Tannenbaum, Founder and CEO/President and to exhibit at the Sainsbury Centre for Arts, in Norwich in the Autumn, with the support of the Quadram Institute of Biosciences in Norwich and the Invest in M.E Research Institute in the US. I hope to build networks that are collaborative, multi or interdisciplinary and Collectives might be a way to consolidate work.  Also Peta Bell from the Wellcome Foundation, has helped focused me on how to develop work for the Wellcome Foundation and their future projects. I will now also be exhibiting at the Science Museum, London.  There are three groups to which I am now linked, one an offshoot of the Offspring PhotoMeet a local Devon network, as well as the AOP on-line group, this gives me access to London events mainly.

Things to think about and/or consolidate for the future:-

  • Further reviews of my work, someone with an artistic and scientific background/
  • The artist talk planned for the 25th July, will also be structured to provide feedback, where I will be interviewed by another photographer, Kirsteen Titchener,  about my work. I interviewed Kirsteen about her work in September last year, so this will be interesting as a reverse interview. The previous interview can be found here. 
• I am thinking of smaller numbers for editions when making hand-made books. Now completed.
  • Collectives, as a way to deliver my work as part of a group of artists, combining the network and costs. 
  • Residencies, for developing my skills and thought processes for developing a longer-term piece of work.
  • Finalising the set-up of purchasing options and commercial routes for my prints and framed images.
  • Short Courses such as Art & Science Curating with the Node School, which I’m waiting to sign up for.
  • Entering further competitions, including those for developing a book. 
  • Set up a sale site on my website and connect with others to sell work, such as Saachi Art
  • Apply for the RPS Associate


RPS 2019 science photographer of the year – shortlist. The Guardian. 14th Aug. [online] at Available at https://www.theguardian.com/science/gallery/2019/aug/14/rps-2019-science-photographer-of-the-year-shortlist [accessed 14th Aug 2019]

PASKETT Z. 2019. Inaugural Science Photographer of the Year competition will go on display at the Science Museum. Go London. [online] Available at 

https://www.standard.co.uk/go/london/arts/science-photographer-of-the-year-shortlist-science-museum-exhibition-a4212891.html [accessed 14th Aug 2019]

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